Employer Branding: From Strategy to Implementation

icon8-1This course is going to teach you the basics of building a strong employer brand. The employer branding specialist oversees the company’s employment branding strategies as well as plans and oversees the company’s social media presence on various social media channels including but not limited to Twitter, Facebook, LinkedIn, Instagram, YouTube, and blogging websites.
The role of the employer branding specialist thus stands between the roles of the HR manager and the Marketing manager.
The aim of the program is to provide enough knowledge and skillset so that the training participants can later set up/develop/maintain an awesome employer brand.

The strategies in this course will help you to:

  1. Understand what an employer brand is.
  2. Understand how they can perform an employer branding audit and competitor analysis.
  3. Be able to set up an employer branding strategy, implement it and measure the results.

icon7-1This highly recommended program is designed for:
HR enthusiasts (both beginner level and those who have working experience as an HRM or a Talent Acquisition specialist) who want to leverage the power of storytelling in order to create a strong employer brand.

icon6-1The main stages of the program

1․Course implementation

A detailed description of the training

2․Quiz and workshops

3․Qualification issuance
4․Consultation on CV writing and interview passing techniques
5․Links with employers (* For the full program participants having high performance)


icon5-1The main Results
You’ll be able to use incorporate storytelling into HR processes and thus creating a great employer brand both internally and externally.


  1. The course participants should have a passion for HR,
  2. willingness to bring change in the company they work at or want to work at,
  3. ability or desire to see the big picture in HR Management.

It is desirable that you bring your private laptop.


20 hours – 2 times a week, 2-hour lessons


Days: Monday, Thursday


icon4-1 Your Investment

87. 000 AMD
(Including taxes)


Anna Harutyunyan  https://www.linkedin.com/in/gevorgbabayan/

Anna H. is a certified Inbound Marketing professional and a brand storyteller with around 7 years of experience in content creation and digital marketing. She has worked on a number of products and services both tech and non-tech including but not limited to the Margarian Law Firm, AppearMe, Inapptics, Symbolium, TruePublic, and SFL. She is currently doing digital marketing and content creation at TruePublic and employer branding/brand storytelling at SFL.

Anna Poghosyan  https://www.linkedin.com/in/gevorgbabayan/

Anna P. has 13 years of experience in human resources. She worked in telecom, gaming, and software development industries and has experience in internal communications, tech recruitment, organizational development, and other HR fields. Currently, she is the head of HR at SFL software development company. Anna is responsible for HR process optimization, HRM software implementation.

 Number of Participants

max 15


Armenian, terminology and materials – English